She also manages trade mark and design portfolios and oversees IP enforcement programmes. She is experienced in defamation and reputation management.
Ruth is a partner and member of Eversheds’ global IP practice. She has almost 30 years’ experience in intellectual property litigation and advisory work.
She is a highly respected IP lawyer, sought after for her strategic advice on complex IP matters, and has been described as “second to none on technical soft IP cases”.
Her clients are principally drawn from the technology, digital, sports, media, fashion and retail industries. Her particular specialism is litigation involving trade marks and passing off, copyright (including piracy and blocking injunctions) and design, database rights, breach of confidence and trade secrets.
Ruth also “manages global portfolios with panache”.
During her career she has been involved in some ground breaking litigation, both in the UK and in Europe in relation to broadcast piracy and sports data rights.
Clients praise her responsiveness and knowledge of their business.
‘Ruth Hoy is great with clients, incredibly efficient, and always has a practical solution.’ (Legal 500)
'Ruth Hoy is great to work with, personable, and smart.' (Legal 500)
‘She is a hugely experienced practitioner and a safe pair of hands.’ (Chambers & Partners)
‘Ruth is very good IP litigator.’ (Chambers & Partners)
Latest Insights
- legal updatesSoft Focus
Ruth’s experience includes:
- trade mark, copyright, design, and database infringement proceedings in both the High Court and IPEC
- acting for a number of rightsholders on anti-piracy programmes, including successfully obtaining blocking injunctions against internet service providers
- designing and implementing large-scale IP enforcement programmes for clients
- managing global brand portfolios, trade mark filing and renewals, brand audits
- advising on non-traditional trade marks and designs, complex rebranding projects
- assisting brands with IP structuring and holding advice
- defamation, breach of privacy and confidential information cases
- advising clients on the commercialisation of IP, including in complex M&A and licensing contexts
- “Hall of Fame” ranking in Retail & Consumer (Legal 500 2026)
- Recognised as a “leading partner” in Intellectual Property (Legal 500 2026)
- Ranked as Band 2 Intellectual Property lawyer (Chambers & Partners 2026)
- Recommended Individual, World Trade Mark Review 1000
- Managing Intellectual Property – Copyright Star (2025), Trade mark star (2025)
- Pro bono advice to recipients of NewGen award (British Fashion Council)
- Board member for Culture Mile BID district, City of London (2023 – 2026)
- University of Leeds – LLB Hons, First Class in law (1994)
- University of Birmingham – LLM in Commercial Law (1995)
- Kings College, London - Post Graduate Diploma in the law of Copyright and Related Rights (2001)
- Nottingham Law School – LPC with distinction (1996)