Mounting regulatory scrutiny over algorithmic pricing necessitates robust internal controls

modern glass office buildings in citymodern glass office buildings in city

Mounting regulatory scrutiny over algorithmic pricing necessitates robust internal controls

Global Competition Review

August 11, 2025

Global
Global
Global

Partners Josh Shapiro and Patricia Gorham and Associates Kaitlin Carreno and Heidi Smucker have authored an article for Global Competition Review in its annual Antitrust Review of the Americas that explores how algorithmic pricing tools have come under increasing scrutiny from government regulators and private litigants, with some allegations that these pricing tools help facilitate collusion among competitors.

They discuss avoiding potential risks when using such tools, such as limiting reliance on commercially sensitive information and establishing, documenting and enforcing internal policies that ensure transparency regarding pricing decisions.

The materials on the Eversheds Sutherland website are for general information purposes only and do not constitute legal advice. While reasonable care is taken to ensure accuracy, the materials may not reflect the most current legal developments. Eversheds Sutherland disclaims liability for actions taken based on the materials. Always consult a qualified lawyer for specific legal matters. To view the full disclaimer, see our Terms and Conditions or Disclaimer section in the footer. Eversheds Sutherland is a provider of legal and other services operating through various separate and distinct legal entities. For further information about these entities and Eversheds Sutherlands' structure please see the Legal Notice page of this website.

Services

Key contacts

joshuashapiro@eversheds-sutherland.com

Joshua L. Shapiro

Partner

Washington, DC, United States

patriciagorham@eversheds-sutherland.com

Patricia A. Gorham

Partner

Atlanta, United States

kaitlincarreno@eversheds-sutherland.com

Kaitlin Carreno

Counsel

Atlanta, United States

heidismucker@eversheds-sutherland.com

K. Heidi Smucker

Senior Associate

Washington, DC, United States

Latest Insights

  • podcasts and webcasts
  • legal updates
  • guides and reports
  • guides and reports

Latest News

Latest Events

Geothermal Power Plant

podcasts and webcasts

October 12, 2026

Building Image

legal updates

October 08, 2026

ma-2026-report-intro

guides and reports

October 07, 2026

ma-report-2026-part1

guides and reports

October 07, 2026

© Eversheds Sutherland 2026. All rights reserved. Eversheds Sutherland is a provider of legal and other services operating through various separate and distinct legal entities. For further information about these entities and Eversheds Sutherlands' structure please see the Legal Notice page of this website.

Eversheds Sutherland is the name and brand under which the members of Eversheds Sutherland Limited (Eversheds Sutherland (International) LLP and Eversheds Sutherland (US) LLP) and their respective controlled, managed or affiliated firms and the members of Eversheds Sutherland (Europe) Limited and Eversheds Sutherland (Africa) Limited (each an "Eversheds Sutherland Entity" and together the "Eversheds Sutherland Entities") provide legal or other services to clients around the world. Eversheds Sutherland Entities are constituted and regulated in accordance with relevant local regulatory and legal requirements. The use of the name Eversheds Sutherland, is for description purposes only and does not imply that the Eversheds Sutherland Entities are in a partnership or are part of a global entity. The responsibility for the provision of services to the client is defined in the terms of engagement between the instructed firm and the client. For further information about these Eversheds Sutherland Entities and Eversheds Sutherlands’ structure please see the Legal Notices page of this website. For information on Konexo please also see the Legal Notices page of this website.